Automotive technology has come a long way. Technology advancements now include various key components of vehicle infotainment systems. One such component, the Rear Seat Entertainment (RSE) system, started as a mountable DVD player for car passengers but is now almost akin to a home theatre system. Soon, it will become a portable technology hub.
The global market for automotive RSE technology is growing fast. In fact, it is expected to reach $361 million by 2025. This rapid growth is bringing new players who are trying to define the future of RSEs. The forces driving these developments and related business opportunities are no longer just about the car. Today, it’s all about the larger connected ecosystem that is part of the automobile.
Understanding the changes shaping the future of RSEs
To better understand the changes underway, consider the five main forces shaping the future of RSE technology.
Business Opportunities from RSE Systems
As the automotive RSE ecosystem widens, new value streams will emerge. Probable business opportunities that will bring new players into the space include:
An example of the expanding RSE ecosystem is Amazon Fire OS integration. They are progressing with ambitions plans to capture the RSE market through Fire OS which is a customized version of Android running on Amazon’s flagship devices. Amazon is expanding its Fire TV program to automakers and has announced partnerships with BMW and Fiat Chrysler Automotive. Amazon’s focus has been enabling a living-room experience in the car, including support for Alexa, a touchscreen interface, and offline playback features specially designed to improve user experience.
What can you expect from a state-of-the-art RSE system?
These are just a few features that are expected to be present on state-of-the-art RSEs in the near future:
Building blocks for RSE systems
To enable these new, dynamic capabilities, some fundamental building blocks are required. The choice of blocks is left to system designers; the references below are only indicative of a few building blocks to consider and are not intended to be an exhaustive list.
Wipro as a valuable partner in your RSE journey
The changing RSE technology landscape will require a new set of skills to participate and stay relevant in this field. Wipro, the world’s first company to receive Automotive SPICETM Level 5 certification in 2006, is partner to seven out the top 10 global automotive OEMs and six of the top 10 Tier-1 suppliers. The team also holds 12 patents in the ADAS / AV space, with another 160 pending. With this expertise, Wipro is equipped to enable automotive OEMs and Tier-1s to make a mark in RSE technology.
Wipro Automotive Software Team
The Wipro Automotive Software team has over two decades of experience in a variety of specialties including Industrial Automation, Automotive Infotainment, connected Cockpit, Tier-1/OEM programs, SCADA & Process Control System, Connected Lifestyle, Autonomous Work Vehicle, wireless communication technologies, functional safety, and cybersecurity.
Team members contributing to this article include Debasish Chanda, Practice Head, Mahesh N Wudali, NA Presales Head, Aravindan Paravasthu, Architect, and Goutam Nandy, Architect.
Architect – Automotive Software
Aravindan has been with Wipro for 14+ years, with work experience spanning across mobile, consumer electronics and automotive domains. He has contributed to several in-house competency building initiatives and the creation of intellectual property. While working on all layers of Android – from inception as a smartphone OS to the current foray in the automotive space – he has acquired considerable experience in wireless communication technologies like Bluetooth and WiFi.
Practice Head – Automotive Software
Debasish has been with Wipro for 2 decades working extensively in mobile and automotive domains. His experience with automotive OEMs and Tier1s, includes complex programs for the connected cockpit ranging from platform to application level, including functional safety and cybersecurity. He is an inventor, holds 20 patents, and is a frequent speaker/trainer at various forums.
Goutam has 2 decades of Embedded Systems and HMI work experience across various domains like Industrial Automation, Automotive Infotainment, SCADA & Process Control System etc. He has hands on experience in Hardware Development, Chip Level Debugging, repair activity with various sensors, and RF communication systems. Goutam has been part of Wipro Automotive Group & CoE with HMI and UI/UX consultancy roles supporting delivery with various PoCs, prototype design, and customer demo preparation like BMS, Multimodal HMI, Connected Lifestyle, Virtual Reality based Product Demonstration, Autonomous Work Vehicle etc.
Mahesh N Wudali
NA Presales Head – Automotive Software
Mahesh has been part of the Wipro Automotive group for the last 20 years and he has extensive experience working in the integrated and connected cockpit domain, developing, leading, and managing Tier-1/OEM production programs. In the last few years, he has been leading the business development group responsible for Automotive S/W for the North America region.