July | 2020
Industry Challenges
In the current market scenario, high-growth technology businesses are facing fierce competition and have an urgent need to accelerate time-to-market. They navigate through non-stop & ‘right-now’ demand for product enhancements & variations and are pushed toward urgent and massive scale in a bid to become market leaders.
Their inability to timely scale up the engineering function leads to delayed launches and lost revenue opportunities. Innovation often takes a backseat in the urge to meet existing market demand, leading to a dip in customer satisfaction and reduced market share.
Product POD offering
Wipro’s Product POD offering (POD accelerated software development) aims to reduce time-to-market, enhance engineering maturity, and foster innovation for customers.
A POD features a multi-disciplinary, cross-functional, self-sufficient agile team, which is geared to build complex cloud scale & consumer grade software. The team functions with a product mind-set and imbibes a start-up-like culture. The team is equipped with niche skills - UI, Cloud scale / native, Microservices, DevSecOps, AI/ML, and expertise in reusable solution accelerators and modern tool chains that can significantly help in improving the productivity and quality of product development.
A POD is trained to quickly adapt to customer engineering culture and rigor to start shipping code in around two weeks, and serve as an extension to the customer’s existing engineering team. The offering has a global footprint with studios in US, Europe, and Asia.
POD Principles
A POD is an empowered, autonomous unit that takes end-to-end responsibility of product development. It is self-sufficient in terms of tools and technologies, and can easily scale across geographies. Transparency is a key principle and the team believes in open communication. POD is composed of seasoned individuals with a product mindset and aligned to a startup culture.
POD works on the principle of co-creation with continuous involvement of the customer. Iterative development and frequent demos result in reduced re-work and sustained focus on high-value, high-priority requirements. The end-result is a higher-quality product and increased customer satisfaction.
POD has the ability to adapt to rapidly changing market needs and possesses a very high engineering rigor. Product requirements are progressively discovered and met in short development cycles.
Automation is one of the core principles of POD. The team is proficient in low-code practices and usage of rapid product engineering tools and toolchains.
Differentiators
PODs have expertise in cloud scale architectures and best-in-class engineering tools & practices. They are available on demand and capable of horizontal scaling / de-scaling across geographies. They utilize custom solution accelerators & re-usable components leading to a significant reduction in product development efforts.
POD follows adaptive planning to respond to rapidly changing customer needs; requirements are progressively discovered, prioritized, and realized in short development cycles. This allows for continuous involvement and review by the customer and business for quick alignment and decision making.
The engagement model is transparent and follows no-shoring, with short SOW cycles and simple pricing - per POD per sprint on meeting agreed sprint outcomes.
Takeaway
The motto of Product POD is to provide an on-demand, seasoned, agile product engineering capability at scale, to enable delivery of software quickly, reliably, and safely. Product POD aims to reduce time-to-market, increase engineering maturity, and enable innovation. It features multi-disciplinary, self-sufficient Agile teams geared to build complex software up to 40% faster. Powered by the Engineering DNA of Industrial & Engineering Services (IES), Product POD will be a game-changer for Hyper-growth start-ups, ISVs and new-age enterprises.
Rajan Singh
Program Manager, Industrial & Engineering Services, Wipro Limited
Rajan has 15+ years of overall experience with expertise in project & program management. He has led several critical programs using Scaled Agile, SCRUM & Waterfall methodologies for industry leaders.
Pankaj Mittal
Practice Head, Industrial & Engineering Services, Wipro Limited
Pankaj brings over 27 years of experience in engineering services, product creation, solution consulting, and corporate strategy. He has been involved in building hundreds of technology products & platforms, and incubated and ran engineering of several successful technology companies.
Radhakrishna Singuru
DMTS - Senior Member – Software Engineering Practice, Industrial & Engineering Services, Wipro Limited.
Radha has more than 24 years of experience in product and system software development spanning cloud and virtualization technologies, scalable platforms, SDN, L2/L3 switching and stacking software, etc., across multiple industry domains.
