AI-native Composable Commerce

Wipro’s AI Native Composable Commerce offering helps enterprises build flexible, modular commerce ecosystems designed around evolving business and customer touchpoint needs. Built on API-connected components, this approach enables brands to modernize commerce in a step-by-step manner improving agility, accelerating innovation, and creating scalable digital experiences. By combining headless commerce, microservices, and composable services on an AI-native platform, enterprises can deliver greater flexibility, stronger scalability, and future-ready commerce operations.

Headless Commerce

Decoupled user interfaces create more agile, experience-led customer journeys across digital touchpoints.

Microservices

Business capabilities are designed as modular services, enabling greater agility, flexibility, and innovation.

Composable Commerce

Composable commerce services connect brands and experience touchpoints on an AI-native platform built for scale.

Composable Commerce Components:

Product Content
Organizes and manages product information to support engaging and accurate commerce experiences.
Offers & Promotions
Enables dynamic campaigns and promotional strategies tailored to customer and business goals.
Catalogue
Provides a structured product catalog foundation for seamless browsing, discovery, and merchandising.
Localization
Supports region-specific language, content, and commerce experiences across global markets.
Pricing
Delivers flexible pricing capabilities aligned to products, markets, and customer segments.
Customer Profile
Creates a unified view of the customer to power more personalized and connected experiences.
Account Management
Supports customer account services for smoother engagement and stronger self-service capabilities.
Tax & Payment
Enables integrated transaction experiences with support for payment processing and tax requirements.
Inventory & Availability
Provides real-time visibility into stock and availability to improve fulfilment and customer confidence.
Cart
Supports seamless cart management across the customer journey to reduce friction and improve conversion.

Solutions & Accelerators

Headless Commerce Accelerator

Pre-built decoupled front-end starter kit that helps accelerate headless commerce adoption.

Deployment Accelerator

Streamlines the rollout process for composable storefronts to reduce complexity and speed execution.

Partner Migration Toolkits

Consultancy blueprints and migration toolkits that help accelerate customized transition journeys.

Strangle/Parallel Run Pattern

Supports a phased, lower-risk legacy replacement strategy while maintaining business continuity.

Composable Commerce Accelerator

A modular backend modernization framework that helps enterprises build scalable composable commerce foundations.