A way to manage content across its lifecycle, from capture to dissemination and archiving
Wipro’s Digital Content as a Service platform captures, stores, manages, archives, tracks and controls all the actions related to the end-to-end lifecycle management of content. Clients use the rich features of the platform to manage content across geographies, external agencies and customers. The capabilities of the platform include a document library that can be re-used; content analytics that drives campaign strategy and management; ability to deliver interactive content across web and mobile with a consistent customer experience; one-on-one targeting for mass-produced documents by leveraging customer data; and support for digital asset flow based on business needs/ rules. With the explosion in content and data, clients use our platform to simplify content management.
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