Cybersecurity for consumer industries
The consumer industry encompasses various markets and company profiles, ranging from retail, food, and consumer products. Despite differences, businesses in this sector have shared concerns around consumer trust and identity protection.
COVID-19 changed how business is done (maybe forever). With people being more home-centric and increasingly shopping on desktop and mobile for the first time, the number of consumers keying their credit card numbers and other sensitive personal information into cloud-based commerce platforms has grown exponentially.
In a world of eroding consumer loyalty, a diminished brand reputation isn’t easy to recover. Embarrassing data breaches and interruptions to service can drive consumers to brands that prioritize their security and privacy.
Brand reputation, regulatory pressure, and consumer action will continue to drive improved practices across consumer industries, especially as brands prioritize user experience. Learn how to build digital trust and address evolving cybersecurity for consumers by downloading The State of Cybersecurity Report.