British American Tobacco achieved 30% reduction in QA and Testing cost via an industrialized delivery model
British American Tobacco (BAT), headquartered in London, sells its brands in more than 200 markets. The company, which makes cigarettes and cigarillos, operates in the Americas, Asia-Pacific, the Middle East and several other geographies. With over 250 brands in their portfolio, BAT has over 40 manufacturing facilities where it rolls out next-generation nicotine and tobacco products.
The tobacco industry continues to be a substantial contributor to the economies of many countries across the globe. The resilience of the industry is underlined by the continued year-on-year net revenue growth at constant rates of exchange. However, factors such as regional regulatory pressures, frequent entry of new players and growing alternatives to combustible products are constantly keeping organizations in this space on their toes. To keep the competitive edge, companies are looking to increasingly invest in technology and bring in enterprise-wide IT resilience.
In the face of growing regulatory pressures and volatile market conditions, BAT wanted to enhance their Testing and Quality Assurance (QA) landscape by infusing greater agility and responsiveness. They were looking to increase market share and build a better brand image.
The company wanted to weed out enterprise-wide technology glitches via large scale ERP implementations, thereby giving shape to their plans to expand into Continental Europe and several other markets. . The need of the hour was a centralized QA and Testing function having metrics-driven standardized Testing processes and methodologies, and specialized Testing service competencies. BAT was looking to move away from a time and material pricing model to a catalogue-based industrialized model, which would reduce cost of delivery.
Being a global player with experience in large scale QA transformations, Wipro was BAT’s partner of choice. Wipro spearheaded the setup of an independent Testing function which operated in a factory model.
Here is what we rolled out:
The Testing and QA processes that Wipro rolled out helped BAT cater to business variability efficiently.
The BAT-Wipro partnership is a model for flawless execution and innovation. Our four-year relationship only goes strength to strength from here
-Sandokan Sterque Head of Global IT Testing and Assurance - British American Tobacco