Wipro Promax Trade Promotion Management solution
A collaborative effort was put forth by Wipro and the client to implement Promax Trade Promotion Management solution. Promax served as a foundation for the business transformation desired by the client. They followed a comprehensive change approach that was holistically spread across people, processes and tools:
Tools – It started with Wipro’s Promax TPM tool that supported customization as per CUB's business requirements. It offered an easy-to-use system that addressed their complex customer model and product hierarchy, and offered real-time scenario modelling along with the ability to integrate with client’s ERP system.
Processes – Process understanding of the planning and commercial forums, promotion pricing review, and move from assumptions to fact based ROI insights that could help make better business decisions.
People – Includes not just the users of the system, but also those impacted – from sales to individual administrative users. Built commercial capability in users and set up training modules online for the users to learn about varying level of inputs and line items of the P&L and covering all aspects of forecasting and reporting.
Also, Wipro supported CUB from both offshore and onsite, and conducted comprehensive multiday training sessions that helped in a better user adoption across different regions.
Another part of this transition from a transactional TPM system to a data science based comprehensive TPM solution was a detailed documented step-by-step change approach which included a number of steps. This was a critical success factor in this transformation. These included the following: