The Next Big Thing:
Artificial Intelligence

AI has moved from pilots to performance in Consumer Goods and Retail - reshaping how decisions are made, how operations run, and how brands grow. Volatile demand, rising personalization expectations, and margin pressure are driving the need for faster decisions and more resilient operations.

As a result, leaders are moving beyond experimentation to agentic AI systems that can discover, decide, and act - with human oversight.

This CGT special report, sponsored by Wipro, captures where AI is delivering impact today and what Retail and CPG leaders must do next.

Key Insights from the Report

• 35% of total AI spend will occur outside IT budgets by 2027, underscoring enterprise wide adoption
• Up to $1T in U.S. retail revenue could be orchestrated by agentic commerce by 2030
• 62% of manufacturers say AI/ML will drive the most supply chain growth in the next 12–18 months; 53% already rate AI/ML for planning as very or extremely important
• 61% of consumer goods companies plan to develop or implement AI agents within 12–18 months—now a top investment priority

Read the full CGT special report, sponsored by Wipro, to see what’s working—and what’s next—in AI for consumer goods.

Learn how companies such as Walmart, Amazon, Target, Levi Strauss & Co., Unilever, Estée Lauder, and Lavazza are applying AI across commerce, retail media, consumer understanding, supply chains, and product innovation.