Executive Summary

Artificial intelligence (AI) adoption is skyrocketing. According to McKinsey research, 65% of global organizations now report regular use of generative AI, nearly double last year’s figure. However, many organizations face a productivity paradox: algorithms boost output while human workflows, cultures, and skills remain stubbornly analog. This white paper argues that sustainable value from AI emerges only when technological transformation is paired with people-centric Ways of Working (WoW). 

This research-backed framework, maturity model, and action roadmap assist leaders in redesigning roles, rituals, and governance so that humans and machines can thrive together.

The Productivity Paradox

  • Automation outpaces adaptation. Organizations deploying gen AI report quick task completion, yet uneven workforce engagement; studies show that productivity gains can coexist with declining motivation if redesign lags behind
    For example, consider the complexity of a retail ecosystem attempting to implement AI-enabled processes in HR-each week of staffing delays costs a store significant lost sales.
  • Workforce exposure is expanding. In the next five years, gen-AI will reshape up to 50 million jobs, altering the value of expertise. 
    Are you still considering a role description based on a human candidate’s skills, or are you defining roles and blended human-AI agent teams based on outcomes?
  • Adoption without redesign carries a risk of recessionary drag. Leaders like Klarna’s CEO are warning that unchecked white-collar displacement could result in economic contractions.
    What do you envision the talent structure of your organization will look like in five years?

Why ‘Ways of Working’ Matter

WoW describes the shared behaviors, processes, and enabling structures that govern how value is created every day. When AI enters the workflow, four friction points emerge:

  1. Mindset mismatch - Fear of obsolescence versus augmentation.
  2. Skill gaps - Data fluency and prompt engineering are significant.
  3. Process rigidity - Linear handoffs frustrate agile, AI-infused cycles.
  4. Governance ambiguity - Unclear ownership of ethics, data quality, and outcomes.

We need to change our mindset as an organization. We no longer live in the same world as last year. Organizations will need to strategically redefine their rules of engagement with technology and strive to create a resilient operating model that can keep up with ever-changing technology trends.

Digital tools alone rarely produce digital outcomes. Sustainable value arises when technology, talent, and teamwork move in unison. Our People Transformation Framework outlines five mutually reinforcing pillars that transform AI curiosity into enterprise-wide capability:

  • Purpose & Mindset
    A compelling narrative explains why AI is important to businesses and individual careers. Story-led town halls, two-way listening channels, and leader-led working sessions help employees visualize a future where humans and machines co-create value rather than compete for it. The goal is to shift sentiment from fear of substitution to excitement for augmentation.
  • Augmented Skills & Roles
    Every role will soon have an AI co-pilot. Tomorrow’s star performers therefore possess a blend of domain fluency and machine orchestration skills: prompt engineering, data storytelling, and model risk awareness. We recommend refreshing the skills taxonomy, followed by bite-sized learning sprints (4-6 weeks), micro-credentials, and the creation of new bridging roles such as AI Coach or Prompt Librarian that accelerate peer-to-peer diffusion.
  • Adaptive Processes
    Linear handoffs, gated approvals, and weekly release cycles are too slow for an algorithmic enterprise. Human-in-the-loop micro-iterations-think 24-hour idea-to-prototype loops-allow teams to harness AI’s speed while retaining human judgment. Digital twins and automated feedback collection embed continuous learning into everyday rituals.
  • Data Driven Decision Loops
    AI is only as good as the data it ingests. Democratizing clean, well-cataloged data-via self-service analytics, governed feature stores, and guardrailed prompt libraries-allows non-technical staff to explore insights safely. Shared dashboards transform data from an audit trail into a navigation system for day-to-day decisions.
  • Governance & Ethics
    Trust drives adoption. A bimodal risk council, comprising compliance, product, and frontline leaders, establishes policy while agile red-team rituals examine models for bias, hallucination, or drift. Responsible AI KPIs include metrics like model incident rate per 1,000 runs-placing ethics on par with revenue and cost metrics.

Four Stage Maturity Model

Over the past few years, we have observed that AI journeys typically progress through four recognizable stages. Understanding the signposts can help leaders anticipate investment priorities and cultural friction across industries:

  1. Experiment - Isolated pilots emerge in innovation labs or business enclaves. Success is anecdotal, shadow AI spreads, and risk management is informal. (Wipro started with Lab45 during our experimentation stage.)
  2. Embed - Winning pilots become embedded copilots within defined workflows (e.g., marketing copy, code review). Basic training and lightweight guardrails develop, yet operating structures remain largely unchanged. (Wipro’s WiNow)
  3. Expand - Cross-functional teams redesign end-to-end journeys-sales-to-cash, hire-to-retire, idea-to-launch-placing AI at natural friction points. A Value Management Office (VMO) validates benefits and allocates funding.
  4. Elevate - The enterprise becomes AI-native: budgets flow toward data products, strategy cycles shorten, and ecosystem partnerships co-create new revenue streams. Innovation and compliance operate in real-time, while talent attraction focuses on learning velocity.

Progression is rarely linear-firms often straddle stages across functions-but the model serves as a guiding principle for sponsorship and investment sequencing.

Roadmap to AI Ready Ways of Working

  1. Baseline & Vision (30 days) - Capability scan, culture sentiment, AI value heat map.
  2. Pilot & Learn (90 days) - Select high-impact journey; co-design agile rituals; measure productivity vs. engagement.
  3. Org Redesign (6 months) - Role re-architecting, skills marketplace, WoW playbook roll out.
  4. Scale & Govern (12 months) - Value Management Office; responsible AI audits; continuous learning ecosystem.
  5. Sustain & Innovate (ongoing) - AI guilds, hackathons, KPI refresh aligned to strategic bets.

Value Realization & Business Case

McKinsey estimates gen AI could unlock $4.4 T in annual productivity gains globally. For a $10 B revenue firm, a 2 % productivity uplift equates to $200 M value, easily outstripping transformation costs when WoW drive adoption, quality, and innovation.

Risks & Mitigations

  • Motivation Dip - Combine automation with enrichment tasks, career pathways, and reward models.
  • Ethical Missteps - Embed red-team rituals and transparent model cards.
  • Recessionary Layoffs - Emphasise augmentation, redeploy talent to new growth initiatives.

Call to Action

Leaders who treat AI as plug and play tech risk a productivity bubble. Those who redesign Ways of Working unlock a flywheel where humans and machines continuously elevate each other. Begin with a 30-day WoW assessment and commit to a people-first roadmap.

About the Author

Anisha Patanjali Biggers
People & Change Leader + Large Deals Lead for Americas

Anisha Biggers is a seasoned transformation leader with over two decades of experience at the intersection of business and technology consulting. She specializes in enabling AI and GenAI-powered transformations that drive measurable impact across both the top and bottom lines. Anisha partners with global S&P 500 clients across industries to shape and deliver complex, high-value change-spanning digital strategy, intelligent automation, operating model redesign, and enterprise modernization. Known for her CXO-level advisory, Anisha brings a sharp focus to governance, process optimization, and business-led technology transformation. Her leadership style centers on building and empowering high-performing teams, accelerating client digital agendas, and translating innovation into lasting financial outcomes. Now leading People & Change for the Americas at Wipro Consulting, Anisha is focused on human-centered transformation-designing future-ready organizations, cultures, and capabilities that thrive through disruption.