Client background

• Client: Leading global medical devices manufacturer
• Industry: Manufacturing
• Size of operations: Close to 20,000 employees across the globe

Challenges

The client’s global marketing team was stretched in its efforts to support the regional teams in their communication effort. Multiple touch points in the marketing value chain were also leading to brand inconsistencies. The extensive approval process in the highly regulated medical industry was slowing the marketing efforts.

Solution

Wipro set up a central marketing support team for digital marketing, social media management and design services. The introduction of workflow management tool - Workmagic and well thought process design that assigned approval responsibilities within specified timeframes helped streamline the entire operation.

• Centralized team for managing social media and email campaigns, and SEO across US, APAC, EMEA
• Design services support for events, direct marketing, signages, and all online graphics

Business Impact

The marketing function improved significantly in effectiveness. Clearly defined brief formats brought a 50% reduction in time spent on briefing by the client teams. Workflow platform adoption in place of email communication reduced scope for errors.

Dedicated resources for global enquiries helped deliver 30% improvement in response time on social media queries. Overall the client achieved a 24 hour turnaround time for new requests.