John slowly counts all the open applications and tabs on his computer. His heart sinks. Does he really need all these data sources to renegotiate the contract with Constructibuild? John is a key account executive at a leading manufacturer of cabling components, and his main customer has asked him to renew their annual contract. And can he please come up with a very competitive price, taking into account all last year’s orders – both the run rate orders and the one-off orders for specific building projects.