Over the past decade, Wipro Ventures has been fortunate to invest in and partner with early AI pioneers in their respective categories, from conversational AI with Avaamo, enterprise process automation with Kognitos, to agentic AI with Ema. As market adoption and new technical breakthroughs for AI accelerate, our team believes the bulk of AI’s market impact is still unrealized. Since I joined Wipro Ventures over two years ago, our team has frequently refreshed our perspectives on the AI ecosystem as new research and companies emerged almost every day. Looking back, our conversations have changed greatly given how much the latest AI applications and the underlying foundational models have matured.  

Shifting Priorities in Adoption

The most significant change in enterprise attitudes toward AI adoption has been the shift from exploration to exploitation. Early conversations focused on identifying use cases, discussing adoption journeys, and addressing safety concerns. Leaders wanted to get started quickly, explore the breadth of possibilities with the new foundational AI models, and distributed resources to begin validating the value of emerging solutions in pilots.

Today there is less doubt in the transformative potential of AI solutions but more tactical focus on achieving consistent, reliable, and impactful outcomes for enterprise operations and customer experiences. Many early AI applications, initially derided as shallow LLM “wrappers” that simply exchanged user inputs and foundational model outputs, have evolved significantly and now foundational models are just one building block within the new stack of AI applications. The initial AI copilots have become AI agents that aren’t just conversational knowledge assistants but can also interact with other enterprise systems and applications, read and write to databases, and execute digital transactions.

Rush to Capture the Application Layer

As foundational AI labs have released new and more powerful models, there has been an explosive expansion in demand and supply of AI agents in the market. There is now an AI agent for every role in the enterprise organization, from sales to HR to data analysis to engineering. AI agents promise to augment and automate operations across business and IT functions and our teams within Wipro have observed strong enterprise demand for domain-oriented, ready-to-use agentic applications that can demonstrate clear impact to business outcomes.

The landscape for agentic AI solutions is extremely competitive and foundational AI companies (i.e. OpenAI, Anthropic, Google) have signalled their interest in building applications atop their models as well. With GPT, Claude, and Gemini models all converging in their capabilities and performance, the effectiveness of applications and automated workflows developed on top of these models have become critical for differentiation and retention with enterprise buyers.

Unbundling of Platforms and Infrastructure

The first generation of tooling for GenAI applications emphasized time-to-value – many were workflow builders that abstracted the complexity of stitching together enterprise data and AI model components while handling organizational concerns about security, privacy, and response accuracy. The latest agentic AI applications are now expected to provide more impactful, autonomous, and context-aware enterprise automation.

Emerging agentic capabilities include reasoning to process more complex user queries, two-way connectivity to relevant applications and interfaces, personalized interactions with users, and real-time engagement, all of which will continue to expand the reach and impact of AI agents. The proliferation and extension of AI agents will also consume significantly more computing resources, demanding improvements and innovation to current cloud infrastructure. In response, new categories of tools and infrastructure are being developed to improve the reliability, execution, and sustainability of agentic AI.

Looking Forward

GPUs and foundational model labs have captured the most investment and attention in the current AI boom, but this year has seen strong signals that the market and consumers have shifted their attention further up the stack. In the current ecosystem of AI-driven applications, we’ve seen a few huge breakout winners rapidly scale to seven and eight-figure revenues. As the foundational AI labs position themselves to grow application ecosystems built around their respective models, we believe their integrated applications and tools will dominate use cases in general productivity, knowledge and document management, and general-purpose short-form code generation.

Standalone AI agents will likely be more successful in enterprise domains with specialized, bespoke workflows or obscured data entrenched within proprietary systems of record. Workforce roles that are very context dependent or demand high levels of accuracy can also benefit from AI agents that are more tuned or deeply integrated with their specific enterprise environments. All these factors make general-purpose AI agents less likely to directly compete and erase the value of startup companies building independent solutions.

We expect the most transformative AI agents to be more autonomous and integrated with enterprise users and system, but more powerful AI agents also come with increased risk when they behave unpredictably or malfunction. Deploying AI agents in production environments will require rigorous testing and observability of model performance to monitor and mitigate undesirable AI behaviours as well unpredictable infrastructure consumption.

The competitive landscape of agentic AI applications and supporting technologies continues to evolve quickly and our team at Wipro Ventures is excited to support the next generation of solutions re-shaping the AI ecosystem.

About the Author

Jason Chern

Jason is on the investment team at Wipro Ventures, the corporate investment arm of Wipro. He is focused on companies building the future of machine learning, software development, and enterprise infrastructure. Before joining Wipro Ventures, Jason held various roles shaping and evaluating enterprise software products as a product manager, investor, and consultant. He holds a bachelor’s degree in economics and computer science from the University of California, Berkeley.