Author's Posts

MarTech: The best weapon in a CMO’s arsenal to tackle the post COVID-19 world

Posted by: Garima Sinha | September 17, 2020

Marketing technology (MarTech) has seen exponential growth in the last few years (see Figure 1) to around 8,000 solutions today. Even before COVID-19 hit the world, marketing was undergoing a major digital transformation. In my last blog, I noted that MarTech will continue to be one of the four key focus areas for Chief Marketing Officers (CMOs) in the post COVID-19 world.

4 Considerations for CMOs in a Post COVID-19 World

Posted by: Garima Sinha | July 13, 2020

Marketing strategies need to reflect the new realities in the post pandemic world