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Garima Sinha

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Garima has been driving business marketing outcomes through high human touch-led campaigns from the last 16+ years. She currently leads strategic engagements on Group Marketing front. She is also responsible for Y-o-Y marketing roadmap for the group and leads the conceptualization, execution & analysis of CXO connect programs, engagement across traditional, digital & social media. She also specializes in portfolio analysis, implementation of 360 degree marketing across marketing programs, customer segmentation, targeting, positioning & creation of customer-specific propositions. Garima can be reached at garima.sinha@wipro.com

Author's Posts

MarTech: The best weapon in a CMO’s arsenal to tackle the post COVID-19 world

Posted by: Garima Sinha | September 17, 2020

Marketing technology (MarTech) has seen exponential growth in the last few years (see Figure 1) to around 8,000 solutions today. Even before COVID-19 hit the world, marketing was undergoing a major digital transformation. In my last blog, I noted that MarTech will continue to be one of the four key focus areas for Chief Marketing Officers (CMOs) in the post COVID-19 world.

4 Considerations for CMOs in a Post COVID-19 World

Posted by: Garima Sinha | July 13, 2020

Marketing strategies need to reflect the new realities in the post pandemic world

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