Brian Coles

Director of B2B Marketing Advisory, Wipro

Brian Coles heads up the B2B Marketing Advisory for Europe. He is on a mission to transform marketing teams from a cost to a profit center. He is an author, podcaster and blogger and has spent years travelling around the planet on a motorbike. He's met many incredible people both on his travels and in organisations and wants to tell you about them.

He is a Londoner, lives in Denmark with his wife and three children, and can't wait for you to read his new book at http://www.brian-coles.com.

Blogs By Author

5 ways that lead scoring can close the gap between sales and marketing

“When hell freezes over.” That is what Eagles drummer and co-vocalist Don Henley had to say on the chances of the country-rock band ever getting together again after their 1980 split.

June 30, 2021

Take the hassle out of marketing reporting... and get the marketing kudos you deserve

When you work in marketing automation, you get to see lots of data. Data is all over the place. It’s in your hair and between your toes.

September 26, 2021

Give every sales rep their own personal marketer

Wouldn’t it be grand if your organisation could provide each salesperson with a personal marketer? Just imagine: Sales could respond immediately to a buying signal from a prospect, using the template messaging that Marketing has developed while adhering to all corporate guidelines.

September 26, 2021

How Apple's New Privacy Update can Create Better Marketers

Apple’s upcoming Mail Privacy Protection feature may be a triumph for data privacy

September 26, 2021

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Blogs By Author

5 ways that lead scoring can close the gap between sales and marketing

Take the hassle out of marketing reporting... and get the marketing kudos you deserve

Give every sales rep their own personal marketer

How Apple's New Privacy Update can Create Better Marketers

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