When B2B portals were launched, the focus was for business customers to place and track their orders easily, hence they were very transaction focused. Over the years, the B2B portals have evolved to provide a one stop shop for B2B customers.
However, some B2B partners frequently highlighted challenges like:
To address these challenges, B2B portals needed to evolve to provide end-to-end capabilities for their customers. Figure 1 details the key capabilities provided by B2B portals across their interaction lifecycle:
The above capabilities help B2B interactions to:
The 4 key success factors in enabling B2B portals include:
Wipro has worked with some of the leading enterprises to provide advisory and implementation services for enabling customer portals. We work with customers across different segments like automotive companies, telecom, ingredient manufacturers, health & beauty companies, and other consumer product companies to evaluate their customer portal needs. We also have strong technology expertise and resources available to implement the required solutions.
Vinay Kavde is a consulting partner with Wipro and works with a portfolio of retail and consumer product clients in B2B and B2C ecommerce, omni-channel and supply chain.