Digital fundraising is more important now than ever. But for many nonprofits, it may be a new endeavor: according to a 2020 Charity Digital Skills Report, just 49% of charities currently have a digital strategy.
This eBook can help fill the void. Using this guide, nonprofits can gain the technical expertise they need to strategize and implement wide-reaching digital fundraising campaigns. Within its pages, charities will find walkthroughs to help establish a logical and thorough process that drives results by:
- Identifying their audience
- Planning their story
- Determining how to reach their target audience
- Understanding what actions need to be taken
- Reporting on success and refining the campaign
Wipro has made Salesforce’s vision of a “Connected Nonprofit” a reality for some of the world’s largest and most complex organizations. Our approach -- “Simplify, Accelerate and Create” – integrates experience with technology to empower nonprofits to advance their mission.