Connected & Autonomous Cars
The next decade will be of connected cars and autonomous cars. With the advancement in IoT, sensors and machine learning, it is now possible to obtain vehicle data remotely, opening up new ways of operating automobiles. A DMS can now provide vehicle details in terms of actual mileage, kilometres run, performance of the vehicle, issues if any, etc. through such sensors, assisting technicians in analyzing vehicles in lesser time.
This becomes more important in situations where many vehicles are pending for repairs and technicians need to finish their work as soon as possible (e.g. opening the dealership after a long period of lockdown/ holidays). The Next-Gen DMS should be compatible with these IoT devices and sensors, and should make use of the data received from these devices to ease the life of dealers.
Flexibility for Stakeholders
With constantly changing technology, regulations, market conditions and other factors, new stakeholders/influencers/other vendors are arising, and it becomes important to align them with the existing supply chain. The Next-Gen DMS should be flexible enough to accommodate them with less effort.
Analytics-based (data-driven) Decisions
The Next-Gen DMS should use the power of data not just from within but from the external system and social media as well. It should help showroom sales executives in closing deals and service advisors in predicting vehicle/product failure. AI-based analytics can help with this.
Learning Management Solution
Most traditional DMS applications are not ticking all the boxes especially when it comes to training, learning management and other HR capabilities. Since the market dynamics are constantly changing, it is important to have a technically and functionally updated dealership workforce. The Next-Gen DMS should provide dealerships and their workforce the facilities to share their training/learning needs, to attend courses and evaluations to keep them updated in various aspects of their jobs.
Uninterrupted and seamless access of the DMS and many related and dependent applications will also be very important.
With increasingly niche technology solutions like GPS, e-commerce, IoT, learning management, analytics, artificial intelligence and mobility, it is mandatory to use these technologies in the DMS ecosystem for various purposes and from various geographical locations. For e.g. from the comfort of a home to a noisy traffic situation. Hence, seamless integration with these technologies/applications and uninterrupted access to them will be mandatory.
As mentioned earlier, the ‘anytime-anywhere’ access to the DMS is mandatory. Considering the advancement in mobility of other devices, it is very difficult to predict the form factor. Adapting to a Headless Architecture will ensure that the Next-Gen DMS suits any form factor since the backend is detached from the frontend.
Robust and uninterrupted support to the dealerships and their users will also be of very critical importance. A traditional helpdesk may not be useful and may have constraints in terms of time, availability, cost, geography, etc. Leveraging AI-based chatbots for answering user queries and resolving many automated tasks will ease the pressure on the frontline helpdesk employees.
Less Time to Go to Market
It is expected that a Next-Gen DMS should be up and ready in a fraction of the time taken today and should leverage configurations over customizations.
Adhering to various compliances and standards will also be equally important for a successful DMS application. Next-Gen DMS applications must comply with standards like local taxation, GDPR and other local standards and policies.
The Wipro Vision of a Next-Gen DMS
Wipro has been in the Dealer Management System space since the late 1990s and is the proud creator of Wipro DMS 1.0, which has been successfully implemented at many automotive and telecom companies.
Having extensive experience in the DMS ecosystem, we envisage the following tenets for a Next-Gen DMS or DMS 2.0.