Global IT giant manages 1.3 billion customer data with Intelligent data platform
September | 2020
Client background
Challenge
The client had been through a major reorganization, which led to the need to streamline its IT landscape and business processes with the new operating model. The legacy Master Data Management (MDM) platform was not able to interface with all the business applications in the new environment and posed scalability challenges to business users.
Other challenges the client faced to run its day-to-day business included:
Hence, the client sought an experienced partner to help migrate their MDM solution to a new platform and establish a corporate master data governance process.
Solution
The client chose Wipro as the preferred partner due to their decades-long experience of working with global companies, and their proven capability in large-scale data transformation initiatives.
After studying the legacy MDM platform, a robust, flexible and secure solution with data models, data analysis and profiling, data migration, custom utilities creation, match / merge rule setup, and fine-tuning was built on Reltio MDM platform.
The new MDM solution served as the backbone for Sales Data Management and supported partner profiling, account creation, matching and alignment. The transition to Reltio also enabled single system of record with tight automated linkages to Channel Data Management, Business Intelligence, CRM and Sales Compensation.
Key highlights
Business impact
With the implementation of Reltio MDM solution, the client was able to realize cost savings of over 12 Million USD in a span of five years. The transition to a cloud based solution ensured optimal use of resources with minimal maintenance, bringing down costs and leading to a more efficient MDM platform. With the ability to handle contact preferences at scale, the solution maintained privacy norms, thus sustaining the client’s brand image.
Some of the key outcomes of the MDM implementation were:
To gain the advantages of new technology, organizations are getting ready to undertake a BI Transformation journey moving from historical reporting to planning and forecasting in a bid to identify and address emerging opportunities
Challenges in Risk Management can be addressed with technologies leveraging KRIs, as risk technologies will put Enterprise Risk Management more centrally in organizations
CFO's roles have evolved from being official bean counters to that of strategic partners. CFO's responsibilities & experiences make them to most suited to embrace as well as advocate technology adoption
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© 2021 Wipro Limited |
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