Client: A financial services company
Products/Services: Insurance and superannuation, banking
Areas of operations: Australia and NZ
The client wanted to provide and maintain high standard of services to their customers. However, managing humongous customer information was challenging due to scalability issues. To meet their vision, they required data and analytics capability, which could provide actionable insights and support them in better decision making.
The client need was a foundational information and master data management (MDM) system that could support analytical capabilities, understand the customer needs better, and generate more revenue opportunity.
Wipro implemented automation for MDM to maintain the golden records and utilize the information effectively. This helped keep the data accurate, complete and current/valid. The MDM solution had CRM and other business apps, which provided inputs and acted as source to the MDM app. The MDM solution was also integrated with an enterprise data warehouse (EDW) application.
The MDM application decommissioned the legacy CRM application and proved to be the key point for customer data and analytics capability. It allowed them to focus more on insights rather than data preparation. The client now has more control over the data with its MDM application taking care of all the data quality, governance and security issues.
"This strategic MDM support proved to be the foundation for our client’s data and analytics capability. The implementation of MDM test automation was enabled along with DevOps. This PaaS implementation manages millions of customers and is one of the largest implementations, in terms of scale and size. Automation improved the business responsiveness to their customers with cost savings of 20%."
Raman Awal General Manager, Information Management – Data, Analytics & AI, Wipro Limited.