As traditional digital advertising loses steam, Retail Media Networks (RMNs) are fast becoming the most powerful lever for growth-focused CMOs. In its latest Point of View, HFS Research unpacks how retailers can monetise in-store screen space—and why Wipro VisionEDGE is at the heart of this transformation.
Why read this POV?
Because it goes beyond the hype. This report offers a data-backed, ROI-driven roadmap for turning every screen into a profit engine. It’s a must-read for marketing, digital, and store operations leaders looking to unlock new revenue streams, elevate customer experience, and prove measurable impact.
Wipro VisionEDGE is a modular, scalable platform that enables experiential and anticipatory retail. From dynamic content orchestration to real-time shopper responsiveness and closed-loop attribution, VisionEDGE is redefining how retailers engage and monetise.
Download the full HFS POV to see how VisionEDGE is powering the future of retail media.
