Enterprise AI is scaling faster than enterprise confidence. Most leaders believe AI is creating value, but many cannot say so with certainty, and most still lack the measurement capability to prove impact. This is why the market is stuck in a cycle of accelerated investment, uncertain outcomes, and rising pressure to “show progress” whether the outcomes are real or not.
Hybrid Human + AI teaming is arriving quickly, but most enterprises are still treating AI as an add-on, not redesigning workflows for shared ownership, not embedding context, and not strengthening governance fast enough to keep pace.
Wipro, in partnership with HFS Research, surveyed 100+ C-suite executives at $1B+ enterprises to understand what is driving AI decisions, where value is breaking down, and what must change to turn AI into measurable outcomes and durable operating model transformation.
