Enterprises today are not constrained by access to innovation, but by their ability to scale it into measurable business outcomes. As adoption of cloud, data, and AI accelerates, fragmented processes across discovery, procurement, and deployment continue to create friction—slowing time-to-value and increasing operational complexity.
Developed in association with Microsoft, this Everest Group whitepaper explores how Microsoft Marketplace is evolving beyond a procurement channel into a strategic execution layer, helping organizations move more quickly from solution selection to production while improving governance, visibility, and cost transparency.
Wipro sees Microsoft Marketplace as a foundational execution engine within a lifecycle-led operating model that connects innovation to business impact. By bringing together co-sell engagement, industry expertise, and delivery platforms, Wipro helps enterprises move beyond fragmented adoption toward a more structured and scalable transformation model. Through AI-powered industry solutions, Wipro Intelligence™, and sector-specific offerings, Wipro enables organizations to accelerate modernization and drive business-led outcomes. Platforms such as WEGA and WINGS further support this journey across build, migration, and operations.
Highlights from the whitepaper:
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