Total Customer Centricity solution for manufacturing companies

The manufacturing industry is under pressure to make customer centricity a cornerstone of its business approach because of digitization. With new channels of communication, manufacturing companies can interact directly with the end customer. But, to make their business customer centric, manufacturers must improve their systems for capturing, analyzing and acting on customer information and insights.

How Wipro Helps

Wipro can help you achieve customer centricity with its Total Customer Centricity for manufacturing solution - powered by Informatica’s Master Data Management. With the solution, you can get a single, accurate, and complete view of customers and products that is consistent and unified across enterprise systems and business processes.

With the Total Customer Centricity for manufacturing solution you can:

  • Gain trusted enterprise view of customers across business units, locations, and products or assets
  • Enable differentiated services by gathering deeper customer information across related customer entities
  • Support customer operations and marketing by leveraging richer and robust customer segmentation
  • Prioritize data management processes based on value of customers
  • Understand and retain customers by enhancing business-focused data relationship management
  • Enable ready-to-use data quality services cutting across customers, contacts, , and locations
  • Provide smoother governance by using integrated data management dashboards
  • Ensure efficient customer lifecycle management through distribution of trusted data across the enterprise
  • Facilitate compliance with trade restrictions by implementing trusted data exchange with resellers and distributors
  • Business value

    Key Facts and Figures
    • Increase revenue through more relevant cross-sell and upsell opportunities
    • Enhance returns on investment from mergers and acquisitions through ERP and CRM integrations
    • Enable effective pricing strategies and efficiency in trade promotions through granular customer segmentation
    • Optimize new channel onboarding
    • Leverage data feeds from logs and social media to derive deeper customer insights

    Wipro’s expertise

    Key Services
    • More than 10 years of experience in providing end-to-end MDM solutions to global Fortune 500 companies
    • More than USD500 million in business benefits delivered through MDM engagements
    • Patent in architecture for Master Data Management in an enterprise
    • Gartner MDM award for an MDM implementation for a leading hi-tech organization
    • Our MDM Leadership Council, a unique thought leadership forum for peer learning

    Case in point

    Key Differentiators

    Wipro’s transformational engagement offering a single view of the customer for a leading US hi-tech manufacturer resulted in the following benefits:

    • 85% increase in freight rebates through accurate estimate of delivery cost
    • 75% improvement in customer onboarding time
    • 60% reduction in customer complaints
    • 60% reduction in time taken for tax reconciliation
    • 50% reduction in help desk tickets on customer master data issues

For more information on Informatica’s Total Customer Relationship visit: Click here