Big Data

According to leading analyst estimates, in 2011, the amount of information created and replicated surpassed 1.8 zettabytes (1.6 trillion gigabytes). According to another estimate as of 2012, about 2.5 exabytes of data were created each day. That number is doubling every 40 months or so. Social interactions, transactions, surveillance, medical records, educational records, machine generated data, open data, mobile devices, facilities, equipment, R&D, simulations, sensors, and physical infrastructure all contribute to the flow.

This massive flow of data has been understood to have an unknown value-to-volume ratio. But another key study estimates that reliable data could decrease product development cost in manufacturing by up to 50%. On the other hand, it is estimated that poor data could cost businesses up to 35% of their operating profits. The power of insights, generated by correlations and patterns from Big Data sources, presents one of the greatest transformative and business opportunities in recent times. In this context, Wipro helps organizations leverage Big Data for both differentiating at the front and standardizing their processes, technology and infrastructure at the core.

Our key focus areas in Big Data are:
  • Discover Hidden Insights - 720 Degree view of Customers
  • Prevent Failures Leveraging Machine & Device Data Analytics
  • Enhance Fraud and Surveillance Capabilities
  • Reduce Total Cost of IT Leveraging Hadoop Clusters

Leveraging Device Generated Data for Business Growth
Leveraging Device Generated Data for Business Growth

The world is waking up to data. It is recognizing that data is an asset. Locked within the mountains of data a business generates are secrets to higher efficiencies...

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Why Life Sciences Companies Should Engage on Social Media
Why Life Sciences Companies Should Engage on Social Media

Today, while most industries are rapidly taking up Social Media to listen to and engage with customers, the Life Sciences industry has remained cautious in its social endeavors.

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Big Data Analytics
Big Data

Enterprises, physicians, stock traders, oil rig operators — everyone these days is awash in data. How do you make sense of all the information? How do you use it to make better business decisions and ultimately more money?

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Manufacturing Analytics
Not Just a Cog in the Wheel

Manufacturing excellence is increasingly guided by the usage of advanced analytical tools that also equip firms to deal with challenges related to innovations, green practices and regulatory...

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Manufacturing Analytics
How to find Big Value in Big Data and Analytics

Big Data and Analytics are at the center of action. They are unlocking Big Value when businesses identify the right use case.

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Assessing the Bounties and Boundaries in Big Data Analytics
In this white paper, Peter Fader, Wharton marketing professor, and K.R Sanjiv, SVP and Global Head, AIM explore the opportunities and challenges ahead as businesses evolve in their use of data analytics.
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