Analytics & Information Management

Enterprises today need insights into markets, customers and their own internal processes, faster than their competitors to capitalize on opportunities and to deliver sustainable business performance. ​To do this, businesses need to go beyond the customary approaches to data and its management. For quick decisions, they must learn to cope with the high volume and velocity of real-time structured and unstructured data in different formats. Leading Industry analysts have suggested that those who do this will outperform competition by 20% in every financial metric.

More and more business leaders are looking at Analytics and Information Management Technologies as critical enablers to outperform. Wipro leverages its KPI backwards approach, deep industry expertise and experience in handling complex analytics and information management engagements, to deliver differentiation at the front and standardization at the core. Wipro solutions bring together the combined expertise of process, analytics and data to orchestrate business insights to assist our customers Do Business Better.

• Business Analytics - that empowers organizations with actionable insights across aspects concerning their customers, products and services.
• Business Intelligence and Performance Management - that enables businesses to improve operational efficiencies and drive transformation and change management initiatives.
• Information Management - that provides a competitive edge through improved management of information and lowers business risk.

Articles Research & Insights Blog Posts Case Studies Leveraging Device Generated Data for Business Growth The world is waking up to data. It is recognizing that data is an asset. Locked within the mountains of data a business generates are secrets to higher efficiencies... Read More The Strategic CFO and Supply Chain Planning While traditional supply chain planning was mainly a tactical function, the recent upheavals in the business landscape have brought forth its strategic importance. Leaner, meaner, nimler... Read More Transparency in Physician Payments leads to business efficiency As the life sciences industry prepares to comply with both, the federal Sunshine Act, and with other state laws already in place, there exist multiple... Read More Why Life Sciences Companies Should Engage on Social Media Today, while most industries are rapidly taking up Social Media to listen to and engage with customers, the Life Sciences industry has remained cautious in its social endeavors. Read More Analytics Cut Labor Pains in Birthing New High-Tech Products Analytics cut labor pains in birthing new high-tech products is all about managing product life cycles by enhancing sales and operational planning process Read More Big Data Enterprises, physicians, stock traders, oil rig operators — everyone these days is awash in data. How do you make sense of all the information? How do you use it to make better business decisions and ultimately more money? Read More Predictive Analytics – Future Proofing Business Predictive analytics helps enterprises ride the crest of a growth wave and deal with difficult market conditions. Read More Information as an Enterprise Asset Worldwide, enterprises are generating vast amounts of data. Not only is the volume of data overwhelming, its complexity is staggering. In a knowledge and information driven economy, data has... Read More Not Just a Cog in the Wheel Manufacturing excellence is increasingly guided by the usage of advanced analytical tools that also equip firms to deal with challenges related to innovations, green practices and regulatory... Read More Exploring New Frontiers of Growth Oil & gas companies, particularly in the exploration & production (E&P) business, will profit immensely from the usage of integrated upstream data management systems and... Read More Health Means More Healthcare & life sciences (HLS ) organizations are leveraging analytics to tackle complex business situations. Read More Assessing the Bounties and Boundaries in Big Data Analytics In this white paper, Fader and K.R Sanjiv, SVP and Global Head, AIM explore the opportunities and challenges ahead as businesses evolve in their use of data analytics. Read More Next Best Action : The one-to-one future The ability to analyze and predict at a granular level what a customer may want at a particular point of time is a paradigm shift in marketing which can be accomplished by an analytics-driven approach Read More Reaping the Rewards of Big Data The amount of data streaming into businesses has been growing exponentially for years, and there is no sign that this explosive growth will slow. Read More Customers are ready for mobile commerce, but are retailers ready? How Wipro's Mobile Customer Experience Helps Retailers Use this New Channel to Increase Sales and Customer Satisfaction. Read More Analytics Driven Retailing When retailers shift from working with averages to working with absolutes they discover a-ha moments that drive business results. Read More Big Data: Catalyzing Performance in Manufacturing The volume, velocity and complexity of data is growing exponentially. Equipments, devices, processes and even consumer actions are... Read More Winning the game with Predictive Analytics Did you know that retailers incur millions of dollars in losses every year due to the lack of foresight and poor business strategies thus adversely impacting their sales margins? Could this have... Read More Beyond Outsourcing: Mobility, Cloud and Analytics are Changing the Game Every business needs to think of how it engages with its customers, how it comes closer to them and how it partners them for success. Read More Healthcare Analytics Manufacturers and Service Providers across the health care continuum are turning to analytics in a big way to help them meet the needs of key parties in the Healthcare and Life Sciences (HLS) industry... Read More Overcoming the distrust in Data Management Systems in the Oil and Gas industry The oil and gas industry, especially those companies operating in the Exploration and Production (E&P)... Read More Big data – are manufacturers ready for the challenge? The adage ‘information is wealth’ has never been as apt as it is in the current ‘Big Data’ environment. Today with data... Read More The right data management strategy Just hearing the term ‘Big Data’ conjures up images of vast mountains of data and millions of terabytes swirling around. But Volume isn’t the only dimension of Big Data. Read More Delivering Best-In-Class Operational Excellence The transportation departments of most countries face dual challenges of creating a scalable and streamlined infrastructure while planning... Read More Refining The Marketing Mix Across Geographies Marketing mix models quantify the sales impact of various marketing activities and determine the effectiveness and ROI for each marketing activity. Read More Driving Growth By Redefining Market Spend And Channel Strategies In the FMCG sector, marketing plays a key role with close to 17%-18% of sales revenue being dedicated for marketing... Read More