Service promise
Service promise
Servaada is a UK-based, FCA-regulated business and a wholly owned subsidiary of Wipro Limited, a leading AI-powered consulting, technology, engineering, and business process services company.
We help our clients provide excellent customer service to their retail and corporate customers – while optimising efficiency, reducing operational risk, and operating consistently within the FCA’s strict regulatory framework.
Our core mission is to enhance customer journeys and support our clients in placing their customers at the heart of their business. Every engagement is designed to reflect brand values and deliver fair, transparent, and consistent outcomes.
Our Services
At Servaada, everything we do is shaped by four essential pillars—each grounded in our commitment to superior customer experience and regulatory excellence. Together, they form the foundation of how we deliver impact, build trust, and shape the future of financial services operations.
Customer-Centric Service Delivery
We design and deliver every service to create experiences that are:
Our goal: To make every interaction a moment of trust and value.
Future-Ready Technology
Our operations are powered by:
We enable agility and resilience in a rapidly evolving ecosystem.
Business Transformation
We partner with clients to:
Transformation isn’t a project—it’s a mindset we embed from day one.
Value-Based Services
We deliver services that reflect:
Every engagement is rooted in measurable performance and long-term partnership.
Client Speak
We bring together industry know-how and next-generation capabilities to challenge convention—helping clients unlock new potential and reshape their businesses for the future.
Jackie Noakes
Group COO, Phoenix Group
We’re delighted to welcome Servaada, backed by Wipro, into our strategic partner ecosystem. Their technology and service expertise make them ideally placed to support our ReAssure customers on their journey to and through retirement. With a clear commitment to platform investment and a strong operational foundation, Servaada enables us to evolve our customer experience and deliver our transformation ambitions. This partnership ensures we are well-positioned to deliver exceptional outcomes and long-term value for our ReAssure customers.
Patrick Mill
Group CEO, Quanta Group (Wealthtime)
Our partnership with Wipro’s Servaada marks a transformative moment for Wealthtime. Their proven operational expertise, combined with a strong commitment to innovation and UK-based talent, enables us to scale with confidence while delivering extensive benefits for advisers and their clients. Backed by cutting-edge AI-powered technology and a collaborative approach, Servaada is helping us build a best-in-class platform experience and realise our long-term growth ambitions.
Our Values
As a Wipro company, we at Servaada align with the Spirit of Wipro and Wipro's 5 habits. In addition to this, Servaada is committed to integrity, transparency, and accountability, with a clear focus on customer outcomes and regulatory excellence. Guided by our service promise, we foster a culture of collaboration, innovation, and continuous improvement—ensuring we deliver value that lasts and experiences that earn trust. These values shape everything we do.
Our People
Contact Us
Thank you for your interest in Servaada’s services. Please provide the following information about your business needs to help us serve you better. This information will enable us to route your request to the appropriate person. You should receive a response within 48 hours.
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