The retail industry has seen a surge in the collection of customer information, operations data and sales/ marketing data. This paper by Hari Shetty, Sr Vice President & Head- Retail & Digital Consumer Unit analyzes this data overload and provides ways in which to sift through this clutter.
In an omni channel retail world, handling & managing return is a crucial function along with accelerated return handling, product management, highly efficient Supply Chain Management
In today’s business environment, greed for data is good. Across the world, businesses have begun to stockpile data. They understand that data is their new asset. As a consequence, data from a variety of sources such as sensors and cameras, transactions, online exhaust, social interaction, open data, historic data, production and enterprise data are being captured.
The retail landscape is going through a metamorphosis. Western Europe’s economic climate is still difficult, with austerity showing little signs of relenting. This poses continued challenges for retailers and shoppers. But at the same time it is encouraging retailers to explore new avenues and innovative customer-centric solutions to boost increasingly squeezed margins.
Shoppers expect unified shopping experience across all channels and multiple touch points. Retailers work towards giving a personalized experience to shoppers across all channels.