November | 2020

  Strengths Weakness
  • Huge breadth and depth of services
  • Most enterprise ready
  • Largest market share - Early mover advantage
  • Global reach
  • Conflict of interest with customers in the same line of business as Amazon
  • Too many options can be confusing and difficult to use
  • Cost structure can be complex to understand
  • Support for multi-cloud interoperability


  • Large global data center footprint
  • Integration with Microsoft tools and products – O365, Teams
  • Increasing support for open source
  • Wide range of services
  • Strong Edge and IoT stack
  • Large enterprise customer base
  • Number of outages in the past
  • Technical support and documentation
  • Breadth of the ISV partner ecosystem
  • Most cost effective –True pay-as-you-go model
  • Fungibility of long term contracts
  • AI/ML embedded in every product
  • Very strong support for open source
  • Hybrid & multi cloud support
  • Deep engineering capabilities
  • Live migration of VMs
  • Lowest latency
  • Lack of enterprise ready contracts historically –contracts, licensing etc.
  • Late entrant to the cloud market

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