Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 1: Example benefits and costs that contribute to value

Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 2: Company A and Company B drill bits

Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 3: Research baseline for value differentiator identification

Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 4: Acme Corp example value driver 1

Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 5: Acme Corp example value driver 2

Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 6: Acme Corp example company B price scenarios

Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 7: Acme Corp example company A/B price comparisions

Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 8: Acme Corp example EVC-driven pricing by Scenario

Pumping More Profit: Leveraging Business Growth with Value-Based Pricing

Table 9: Pricing policy for Company B’s offering to Acme Corp

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