Bangalore, India and London, UK - June 13, 2014:

Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and outsourcing company and UK’s TalkTalk Telecom Group PLC, have jointly won an Alsbridge Award for excellence and innovation in outsourcing for a customer churn management project for the latter. Alsbridge is a leading benchmarking, sourcing and transformation advisory firm.

These awards are part of a select number of Alsbridge Innovation Awards, being announced this month. The Innovation Awards have been established to highlight how outsourcing providers and their clients can create new value, over and above what is normally expected. Alsbridge’s research shows that increasingly outsourcers and their clients are aiming to innovate: looking beyond the obvious, building on the trust and insight developed through long term relationships, and tapping into emerging technologies, tools and techniques. These awards celebrate the best examples of this innovative spirit.

Wipro along with TalkTalk Telecom Group PLC, the UK's leading value provider of broadband, landline, TV and mobile services, were jointly recognized for their innovative partnership. This focused on churn management and reducing consumer complaints for TalkTalk’s business. Wipro’s in-house tool was used to help effectively manage high-risk customers. The partnership between Wipro and TTG helped TTG support a reduction in churn and reduce customer complaints through operational excellence and analytics used by Wipro.

"The Alsbridge Innovation award is a great recognition for our 6-year old partnership with TalkTalk Group (TTG). We are delighted that the project yielded positive business outcomes for TTG, such as improved the customer retention rates, in addition to a 10% increase in their customer satisfaction." said Vinay Firake, Vice President and Global Head of Global Media & Telecom, Wipro BPO. He added, "This endorsement is an acknowledgment of Wipro BPO’s concerted endeavors to offer vertical-specific solutions that align with industry needs and create measurable business value for our customers."

"Winning these awards is a great achievement. The Wipro in-house tool provided TTG the ability to really change the way we handle customer complaints. The tool provided great insights that really helped improve customer satisfaction, reduce churn and helped drive down Ofcom complaints", says Henel Patel, head of Service Excellence, TalkTalk

"This relationship shows what is possible to achieve through outsourcing. Underlying the transformation is close collaboration, hard work and smart thinking - with clear benefits in terms of efficiency and business outcomes. We are delighted to recognize what Wipro and TalkTalk have achieved" said Rick Simmonds, Managing Partner at Alsbridge plc.

Wipro’s end-to-end Business Process Outsourcing (BPO) services for Telecom players provides customers with domain experience in fixed and mobile telecommunications services, telecommunications equipment and publishing and media enablement. Wipro BPO’s telecom experience spans across Fulfillment, Assurance and Billing processes as well as Enterprise Processes, enhancing customer experience.

About Wipro Ltd.
Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of 140,000 serving clients across 61 countries. For more information, please visit www.wipro.com.

About Alsbridge Plc
Alsbridge is an award winning international consultancy firm, which helps clients get great results from outsourcing, offshoring and shared services. Alsbridge have proven methodologies, the best current market data, and all Alsbridge consultants are experienced specialists. 
Alsbridge give direct, practical advice and support, and help clients avoid the pitfalls whilst maximizing the benefits.
http://www.alsbridge.eu
http://www.alsbridge.eu/innovation_award_announcement

Media Contacts:
Vipin Nair
Wipro Limited
+91 8039916260
vipin.nair1@wipro.com

Subhashini Pattabhiraman
Wipro Limited
+91 7760983975
subhashini.pattabhiraman@wipro.com

Alsbridge contact:
Holly Nicholson
+44 (0) 207 242 0666
holly.nicholson@alsbridge.eu

Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.