Most CPG companies have invested in some form of Trade Promotion Management (TPM) but lack capabilities to plan and channelize trade funds optimally. Effective trade ROI analysis and predictive planning of promotions requires harmonization of data from multiple sources and the ability to handle data insufficiency. This paves the way to immense opportunities for data crunching, unleashing effective promotion tactics and pricing strategies.
Join this webcast hosted by Promotion Optimization Institute to learn how Wipro’s Promax Optimize solution enabled a leading global packaged foods manufacturer with predictive modeling and promotion optimization capabilities. TPx specialists from Wipro will walk you through their experiences of Trade Optimization initiatives for CPG companies. The webinar will equip you with the knowledge of pre-requisites, best practices and outcomes to expect out of a Trade Promotion Optimization (TPO) implementation.
Click here to register for the webinar
For queries, write to us at WPAS-Promax@wipro.com