Traditional point of sale systems are fragmented, lack integration framework, do not provide real time data, and are not built for scale in the ever-changing competitive oil and gas retail industry. Retailers need a holistic view of all their transactions to understand their customers’ expectations and deliver value.
By building a unified point of sale system, you can
- Build effective tracking and enabling of sales
- Make insightful business decisions through centralized data and analytics
- Deliver omni-channel customer experience
- Enable mobility and scalability
The paper ‘Unified point of sale system - Future of oil and gas retail’ clearly puts forward why you need a unified point of sale system, that is device agnostic, to enable new products and services, integrated offers and engagements, redefined network presence, next-gen site formats, automated store operations, and innovative business models.