The debate of ‘Digital versus Brick-and-Mortar’ is perhaps over. They are not competing ideas. Digital won’t lead to the death of the brick-and-mortar store. Rather, digital presents retailers with the opportunity of creating yet another type of shopping experience, making it more attractive for shoppers by offering them further options on products, SKUs, pricing, convenience and personalization. Brick-and-mortar meanwhile is becoming increasingly important in an omni channel retail environment.
Data enabled LED systems to receive and send relevant information to provide immersive experience in the store
Omni-channel is meant to provide a unified consumer experience across channels, products and buying stages. This paper talks about how Analytics can help in this journey.
This video talks about how Retail pharmacies are equipped for a personalized approach in medication adherence
This paper, explores what retailers must do to provide a personalized shopping experience – one that is memorable both online and in store
Online channel has become the fastest growth engine for retailers. To cater to the demand, e stores should be available, scalable, reliable and robust to provide great shoppe.
Retailers have long known the importance of providing personalized customer experience as source of competitive advantage. Using cognitive computing in the Neo Digital World is the key to better customer experiences.
Cross Channel Shopping experience by Wipro helps in providing seamless, hassle-free shopping to customers across channel
This video talks about how we can leverage personalization concepts to show positive movement on medication adherence
This video is about incentivizing store associates for their contribution to customer experience in cross-channel orders, with store as one of the key channel touch points.