“57% of customers, after a category recall, stop buying the product for at least a year” (Source: AMR Research, March 2007 and April 2009) 
Unlocking the Potential of Product Lifecycle Management

* “Capturing Recall Costs – Measuring and Recovering Losses”: Survey conducted by GMA, Covington and Burling LLP and E&Y, 2011
Unlocking the Potential of Product Lifecycle Management

Unlocking the Potential of Product Lifecycle Management

Figure 2

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