Optimize targeted communications to maximize marketing spend and boost customer loyalty
Wipro’s Consulting practice helps pharmaceutical companies improve their brand experiences and increase patient engagement for a direct impact on sales. We boost the return on marketing investments by using real time data and analytics to reach targeted audiences across channels, ensuring that our clients evolve from fragmented brand delivery to an integrated patient-centric approach.
Our solutions directly address the paradigms of emerging marketing channels, patent cliffs, new industry mash-ups, outcomes based healthcare, and – most importantly – recognize the larger role patients now play in disease management. Through effective utilization of patient data, our clients leverage these solutions to reduce time to market and improve diagnosis, treatment, and monitoring along with patient compliance and adherence.
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