Drive measurable results with precise segmentation, personalized content, and real-time responses
Wipro’s Consulting practice helps agencies and in-house marketing and advertising functions transform their MarTech capabilities with big data analytics solutions, boosting performance across media channels and consumer touch points.
We help our clients adopt emerging technologies to directly enhance their performance and precisely measure results. We offer solutions incorporating market segmentation, enhanced customer persona development, real-time customer tracking and response, optimized ad-tech content delivery, and the actual build of the MarTech ecosystem to support these initiatives. This includes data protection-compliant process capabilities across ad workflow, media monitoring, and marketing operations.
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