Predict trade fund performance and optimize promotional spends
Wipro’s Consulting practice works with Consumer Packaged Goods clients to understand consumer behavior and use it as the basis for shaping and driving revenue growth. We help clients uncover relationships between trade spend and revenue, gain contextual understanding of their promotional activities, and predict their performance.
With our approach, we transform various aspects of existing trade promotion initiatives. From process assessments, managed services and business re-engineering to data analytics and insights, we help clients from end to end. We provide systems implementation and support, bolt-on trade promotion optimization and application integration. We also support POS processing, data harmonization and enrichment, and provide statistical modeling, analytics-as-a-service and insights-as-a-service.
By integrating and optimizing trade promotion management and the marketing mix, including digital marketing and social media spend management, we ensure that clients determine the right balance of spends to meet business objectives.
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