In the spotlight: Mobile Device Management

Managing enterprise mobility has never been more challenging. Thanks to the proliferation of mobile devices, an increasing number of employers are embracing the 'Bring Your Own Device' (BYOD) policy, in turn making companies more vulnerable to security breaches and malicious content. As a result, many organizations are looking at deploying comprehensive and robust Mobile Device Management (MDM) strategies and policies. Recently, Gartner predicted that 65 percent of enterprises would adopt an MDM solution over the next five years.

Essentially, MDM platforms empower the IT department to manage multiple mobile devices for enterprise use. With an MDM solution in place, the enterprise is able to manage and monitor the device, while ensuring that it complies with company policies.

According to a recent report, an important technology trend affecting the growth of MDM is that its platforms are evolving beyond providing facilities for securing mobile devices, and they now include management of mobile apps for enterprise use as well.

The influx of mobile applications and devices is compelling many businesses to rethink their strategies and policies. According to Gartner, more than 85 percent of MDM product buys for mobile devices is software where components are retained in-house and on-premise, such as management consoles. However, MDM buyers are slowly gravitating toward cloud-based MDM offerings. For instance, a New York City-based mobile IT management and security specialist has rolled out a new Software-as-a-Service (SaaS) offering called MobileNow. Cloud-based MDM services are likely to become more popular with enterprises in 2013.

In addition, it has been predicted that mobile device manufacturers will begin offering dual-use smartphones toward the fourth quarter of 2013. These dual-identity devices will essentially enable two instances of the same OS on a smartphone - keeping business apps and data separate from the user's personal apps and data. Not only will these devices allow for more secure access to corporate data, they will allow IT departments to use their mobile management software to wipe corporate data without affecting the employee's personal data. Two leading software companies are already partnering with smartphone manufacturers to create dual-identity devices.

Undoubtedly, MDM will become central to enterprise mobility in 2013 with the widespread adoption of BYOD. In future, organizations will continue to make MDM an integral part of their strategy and increase investment in MDM platforms - both cloud-based and on-premise solutions.

About the Author

Wipro Insights set up the Council for Industry Research, comprising of domain and technology experts from the organization, to address the needs of customers. It specifically looks at innovative strategies that will help them gain competitive advantage in the market. The Council in collaboration with leading academic institutions and industry bodies studies market trends to equip organizations with insights that facilitate their IT and business strategies. http://www.wipro.com/insights/

Email us at: wipro.insights@wipro.com

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