October | 2015
An increasing number of mobile subscribers are using their phones to practically do everything - from checking emails, using enterprise applications, shopping, availing government-citizen services, doing banking transactions, to get entertainment, education, news and social chatter. This is mainly because of the data services offered to the users across world by Telcos. It’s a well-known thing that data consumption across South Korea, Japan and US are growing at a rapid rate. So how can we harness this data consumption as a key driver to our future growth?
The scale at which data consumption is growing makes us realize the following things:
Given this scenario, Telcos should be aware of the 3 big changes that can flaw their existing businesses:
To address the above issues, there are 3 well-identified ways:
Operators must think from customer's perspective and should grow with their needs by implementing new business models and new revenue opportunities. The operators must focus on simplification and standardization of infrastructure, applications, systems and processes. Along with this, a constant interaction with OTT/Third Party providers will enable the operators to understand customer's digital life.
Viswanathan Ramaswamy (Vishy) is Vice President in Wipro, handling global technology competency and practice for the Communications Service Provider industry. He heads a team of telecom domain professionals experienced in areas of OSS, BSS, SDP, telco cloud, network applications, etc
With over 26 years of industry experience in the telecommunications field, Vishy's expertise ranges from R&D, project implementation to network operations.
Vishy's an IP networks and OSS expert, with current knowledge of IT and network convergence. He holds a Master's degree in Electronics & Controls and Bachelors in Electronics and Communication Engineering.
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