Author's Posts

6 signs why retailers need to be cool in 2012 (Part 2)

Posted by: Vijaykrishnan Vijayakumaran | December 23, 2011

In the first part of this post , I wrote about what it means to be cool and why retailers struggle to get there. For this blog post, I will highlight my favorite signs for 2012 and conclude on what retailers should do.

6 signs why retailers need to be cool in 2012 (Part 1)

Posted by: Vijaykrishnan Vijayakumaran | December 22, 2011

?It’s December – the "trends" season. Although I look forward to the several trends predicted for the following year(s), I try and refrain from the same. Considering a lot of talented people already do this, I‘d rather not, at least for now. Instead, I look out for signs that corroborate some of the trends I observe – and this post is one that retailers should take a note of.

How Siri speaks to the merged reality of retailing (Part 1)

Posted by: Vijaykrishnan Vijayakumaran | November 21, 2011

Watching the Siri ad, I realized that we now have an added dimension to the trend of “Merged Reality of Retailing”, a trend that I have been deliberating over for several years now. The inspiration for this trend came to me with my increasing awareness of the new reality we are creating; a reality where the physical & digital environments are increasingly interwoven in our lives: a merged reality that transforms the way we view and interact with the world – with our senses.

?How Siri speaks to the merged reality of retailing (Part 2)

Posted by: Vijaykrishnan Vijayakumaran | November 21, 2011

As promised in my first blog post, here is part 2. In part 1?, I introduced the trend of merged reality of retailing and explained how this will be played out using our sense of speech. For this blog post, I will explore other areas of sensory involvement that are changing retailing and give some insights on how retailers should embrace this trend.