Author's Posts

6 signs why retailers need to be cool in 2012 (Part 2)

Posted by: Vijaykrishnan Vijayakumaran | December 23, 2011

In the first part of this post , I wrote about what it means to be cool and why retailers struggle to get there. For this blog post, I will highlight my favorite signs for 2012 and conclude on what retailers should do.

6 signs why retailers need to be cool in 2012 (Part 1)

Posted by: Vijaykrishnan Vijayakumaran | December 22, 2011

?It’s December – the "trends" season. Although I look forward to the several trends predicted for the following year(s), I try and refrain from the same. Considering a lot of talented people already do this, I‘d rather not, at least for now. Instead, I look out for signs that corroborate some of the trends I observe – and this post is one that retailers should take a note of.

?How Siri speaks to the merged reality of retailing (Part 2)

Posted by: Vijaykrishnan Vijayakumaran | November 21, 2011

As promised in my first blog post, here is part 2. In part 1?, I introduced the trend of merged reality of retailing and explained how this will be played out using our sense of speech. For this blog post, I will explore other areas of sensory involvement that are changing retailing and give some insights on how retailers should embrace this trend.

How Siri speaks to the merged reality of retailing (Part 1)

Posted by: Vijaykrishnan Vijayakumaran | November 21, 2011

Watching the Siri ad, I realized that we now have an added dimension to the trend of “Merged Reality of Retailing”, a trend that I have been deliberating over for several years now. The inspiration for this trend came to me with my increasing awareness of the new reality we are creating; a reality where the physical & digital environments are increasingly interwoven in our lives: a merged reality that transforms the way we view and interact with the world – with our senses.