Author's Posts

Effective MDM: The Benefits-Driven Approach

Posted by: Sureshbabu Balasubramanian | October 28, 2013

Businesses seem to have struck a data gold mine. Thanks to technology, enormous amounts of data are available that provide the basis for connecting with customers and vendors. Master data management (MDM) programs are imperative to handle the copious loads of data churned out. According to Gartner, 66 percent of Fortune 1000 organizations will have deployed two or more MDM solutions to support their enterprise MDM strategies by 2014.