HTML5 - An opportunity for Innovation

The battle between PCs and mobile devices has tilted in favor of mobiles. Smart phone costs are lowering, mobile networks have become faster and, most significantly, access costs have been falling. Naturally, developers want to build applications that can run on these devices that seem to be on technological steroids.

There's one major roadblock: the number of operating systems across mobile devices. The rapid growth in mobile operating systems that range from iOS, Android, Symbian, BlackBerry OS, Windows Mobile, webOS, Bada, BREW etc. has left the market fragmented. For developers, this has added complexity. In addition, replicating and testing apps across devices and operating systems to ensure they fit end-user requirements has two agonizing implications: the development effort will be time consuming and costs could become prohibitive. This is the price to pay for the absence of a single standard.

The need for an alternative approach is clear. The growing popularity of web-based smart phones and the complexities of dealing with multiple OS are urging developers to think about, and aggressively adopt, HTML5 as a solution.

The ability of HTML5 to stitch together the fragmented mobile OS market holds an alluring promise. In addition, its ability to deliver location-aware and context-aware content along with the capability to use features such as cameras and accelerometers, is helping industries such as travel, transportation, hospitality, financial services, media, entertainment, retail etc. develop new capabilities.

HTML5's strength is that it eliminates plugin dependencies (such as Flash and Silverlight), without sacrificing interactivity. Developers love HTML5 because it lets them run full-fledged applications from within the browser, regardless of OS. An HTML5 application automatically leverages device features via JavaScript interfaces. As an example, this allows the application to adjust page displays based on the device, without code changes.

Read more about the future of HTML5 and its implications in our article, 'HTML5: An opportunity for innovation.'

Is your business ready for HTML5? Sooner or later, your customers, partners and employees will want the rich experience that HTML5 can deliver. Now is a good time to include it as part of your IT strategy. HTML5 is not a choice - it is an imperative. More precisely, it is an opportunity.

About the Author

Subu Musti has over 16 years of industry experience in Client relationships, Business Development, Strategy Consulting, Architecture, Design & Delivery, with over 12 years focused specifically in the Mobility space. He has successfully led several large and complex mobility initiatives for key customers across different industries. He specializes in Mobile Strategy, Cross Platform Solutions, Mobile Payments and Enterprise Mobility.

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