Retail in 2018 : turning challenges into opportunities

We’re all aware of the many challenges facing the retail industry—but what piques our interest more than the challenges is all of the opportunity.

By getting to know customers more deeply and engaging them with valuable, human experiences, there is great opportunity for retail brands to stand apart from competition and secure a place in the new digital world. But taking advantage of this opportunity will require a lot of new thinking—and retailers that want to succeed in the face of endless store closings need to be willing to explore beyond the traditional stores and shopping carts.

To that end, we’re excited to share these exclusive insights from John Deighton, Baker Foundation Professor of Business Administration, Harvard Business School, and Kimberly A. Whitler, Assistant Professor, University of Virginia, Darden School of Business, on the most important components of a successful retail strategy for 2018 and beyond.

We hope you enjoy it and find value in their thought leadership.

Srini Pallia

President, Consumer BU- Wipro & Frank Grillo, CMO, Harte Hanks

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About The Author

Srini Pallia

Srini is President and Global Head of Wipro’s Consumer Business Unit which serves customers in a range of consumer-focused industries including Retail, CPG, New Age, Media, Entertainment, Travel, Transportation, Hospitality and Public Sector. He is responsible for setting the vision as well as shaping and implementing growth strategies for each of these industry verticals.

He is a member of Wipro’s Group Executive Council & Wipro’s Inclusion and Diversity Council. Srini has been with Wipro for over 28 years in various leadership roles – establishing, scaling and spearheading growth across Business Units, Service Lines and Markets. In his previous role Srini was Sr. Vice President and Global Head of Business Application Services, and prior to that he was Vice President and head for Enterprise Business in North America.

He was rated among the top 25 Young Business Executives in India by Business Today in 2008. He has received several accolades for his contributions to Wipro’s growth and customer success. Srini holds a Master’s degree in Management Studies from Indian Institute of Science, Bangalore and a Bachelor’s degree in Engineering. He has undergone Leading Global Business Executive program from Harvard Business School and an Advanced Leadership Program from McGill Executive Institute.

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