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Srinath Sridhar

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Srinath has over 8 years of experience as an Analytics Consultant post his MBA in Marketing. Other than leading various prestigious Analytics engagements, he has played roles of Thought Leadership, Presales and solution definition in the analytics space. In his current role, he is a Principal Consultant in the Analytics Consulting group within Analytics at Wipro Limited.

 

Author's Posts

Is the data discovery wave already here?

Posted by: Srinath Sridhar | February 11, 2016

Research firm Gartner in its strategic planning assumption predicted that data discovery will be a different market category by 2017. However the real question to ask is whether the data discovery wave has already arrived?

Beyond Traditional Business Intelligence

Posted by: Srinath Sridhar | February 09, 2016

Today’s organizations manage vast amounts of data using state-of-the-art Big Data ecosystems. However these processes have limitations arising from the narrow set of pre-defined hypothesis that users have. Organizations today are starting to understand that the reports and business intelligence (BI) thrown up by the analysis is not enough.

Community Analytics: Translating Community Chatter into Profit

Posted by: Srinath Sridhar | August 03, 2015

Analytics is becoming a part of practically every activity within enterprises. Deploying it to understand the pulse of a community can deliver direct business outcomes.

Hyper personalize or bust

Posted by: Srinath Sridhar | July 06, 2015

The world of "Customers who bought this item also bought…" and "Frequently bought together" cross-selling and upselling is becoming dated. Doing this is no longer enough. Conventional personalization is being replaced

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