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Siddhesh Dhuri

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Siddhesh Dhuri is a consultant with Wipro in the Analytics & Information Management practice. As part of his current role, he follows trends in Life Sciences Sales & Marketing Analytics. He is the subject matter expert on social media analytics, marketing spend analytics and promotional compliance in the pharmaceutical industry.

He has over six years of experience in IT industry with five years is in the Pharmaceutical domain. His areas of interest include consulting, business intelligence, social media and marketing analytics.

Siddhesh holds bachelor?s degree in computer engineering from Mumbai University and an MBA in Marketing from Great Lakes Institute of Management, Chennai

Author's Posts

Life Sciences - Striking the Right Social Balance

Posted by: Siddhesh Dhuri | July 16, 2013

Despite the many advantages of using social media, the pharmaceutical industry has been a laggard in embracing it. The primary reason for this has been the lack of FDA guidance on the use of this medium. In a survey of health and pharma executives, 78% cited regulatory concerns as a leading challenge in social media adoption, while 67% cited compliance issues. For 41% of the participants, Adverse Event (AE) reporting was the main issue.

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