Author's Posts

Diving off the Patent Cliff

Posted by: Shantha Maheswari | October 31, 2012

In 1960, a Harvard Business School professor turned the business world upside down by asking a simple yet profound question – “What business are you in?” Curiously, most businesses answered the question incorrectly. For example, Hollywood was not in the movie business; it was in the entertainment business or in the business of giving people a good time.