Author's Posts

Data Monetization: In the quest of new revenue streams

Posted by: Shankar Sundarrajan | October 18, 2013

The three key forces of changing customer demographics, non-traditional players and extensive regulatory oversight are redefining the banking operating models. To break the barriers of commoditization and differentiate, banks will increasingly rely on data and analytics. According to a recent survey by EFMA, banks investing into marketing data and analytics for example, can generate 15 to 20 percent more revenue for the same cost base.