Transforming Solutions – The Productized Way

The concept of productization within an IT Services company, may, at first, sound counter-intuitive. However, at Wipro, we are very confident that this is going to be a key driver of our future growth. Wipro was quick enough to realize that linear growth is difficult to sustain, and that productization is the key to achieve non-linear growth and thus maintain our competitive edge.

Wipro looks at productization as a broad spectrum. On one end of the spectrum are code-based products and on the other end are service products. While code-based products are easy to understand, service products are a combination of software, services and infrastructure.

What makes productizing services extremely important for a company such as Wipro is, in doing so Wipro can add significant value to its customers. Customers now get a solution that is at least 70 percent reusable, thereby greatly reducing time-to-market.

Additionally, since the solution has been built with great amount of inputs from the industry, it also caters to the best industry practices. This ensures that the solution facilitates an optimal running of the customer's business in line with the developments in that industry. All these positively impact the bottom-line of Wipro's customers.

For Wipro, it provides greater predictability of results through a tested solution, faster implementation time lines, increased maintainability and greater customer satisfaction resulting in repeat business. It also facilitates the creation of synergy across the organization.

Productization also fosters innovation, which is at the core of Wipro and it manifests itself in each of its endeavors.

Over the years, Wipro has raised the bar in creating and capturing value through Product and Service Innovation leading to enhanced value for its customers. Wipro has been successful in integrating strategy, people, process, and technology to consistently transfer its creative ideas into successful new products/solutions. Productization, therefore, helps package Wipro's IP so that it can be commercialized.

Wipro is committed to continued funding and enhancement of its catalog of solution offerings. The future growth of Wipro will increasingly be fueled by such productized solutions, and Wipro believes that this approach is something that the industry will emulate and benefit from. Innovation is not just a way of life at Wipro - it is the 'only' way. And through Productization, Wipro combines its skills in Software, Services, Infrastructure,Consulting and BPO to deliver customer satisfaction in a way only Wipro can.

About the Author

Shaju Nair heads the Product Management function at Wipro Limited. A keen advocate of customer satisfaction, he has focused on conceiving and building differentiated products, processes and services and continuously seeks out opportunities for improvement. He balances his passion for Product Management with an intense commercial focus that he uses to manage a portfolio of product offerings. He has proactively acquired multi-geography experience and education from schools such as UC Berkeley, San Jose State University, UC Santa Cruz and Gujarat University. Additionally, his articles and papers have been published in national and international journals and websites of repute - topics include Technology, Business, Change Leadership, CRM, Loyalty, Marketing and Brand Building.

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