Shaju Nair heads the Product Management function at Wipro Limited. A keen advocate of customer satisfaction, he has focused on conceiving and building differentiated products, processes and services and continuously seeks out opportunities for improvement. He balances his passion for Product Management with an intense commercial focus that he uses to manage a portfolio of product offerings. He has proactively acquired multi-geography experience and education from schools such as UC Berkeley, San Jose State University, UC Santa Cruz and Gujarat University. Additionally, his articles and papers have been published in national and international journals and websites of repute - topics include Technology, Business, Change Leadership, CRM, Loyalty, Marketing and Brand Building.