Author Posts

Data Challenges & Management for a stable TPO Platform

Posted by: Saju Ramachandran | September 18, 2018

A strong data foundation is quintessential for any trade promotion optimization solution implementation and to ensure strong user adoption.

Leveraging Machine Learning to Optimise your Trade Spend

Posted by: Saju Ramachandran | September 17, 2018

Planning, execution and analysis of trade spend strategies is highly significant to the company's overall marketing strategy